Automotive

Test drives booked, and the ad that booked them.

A car is researched online and bought in a showroom, which is exactly where most automotive marketing loses the thread. The app runs stock-aware campaigns and reports them against test drives and showroom visits rather than clicks on a hero image.

$299/mo per solution, $1,299/mo for all 6. Unlimited users.

What Tallium brings automotive

The specific advantage in this category, not the generic pitch.

Campaigns that know the stock

Feed-driven ads that stop promoting a unit the moment it is sold, instead of paying for clicks on a car in someone else's driveway.

Reputation decides the shortlist

Buyers read dealership reviews before they read the spec. Monitoring, review requests and drafted replies across the sites they use.

One voice across the forecourt

New, used, aftersales and finance content in one calendar rather than three teams posting independently.

Attribution to the showroom

Call, WhatsApp and form tracking wired in, so the campaign report ends at a booked visit.

Test drivesthe result campaigns are graded on

Against listing sites and point tools

Compared with Car listing portals, Social schedulers, Ads dashboards.

Lead ownership
Tallium

Your own channels and accounts

Car listing portals / Social schedulers / Ads dashboards

Portal leads, shared with rival dealers

Stock-aware ads
Tallium

Feeds that follow availability

Car listing portals / Social schedulers / Ads dashboards

Listing placement, or manual campaigns

Reputation
Tallium

Monitoring, requests, drafted replies

Car listing portals / Social schedulers / Ads dashboards

Not offered

Organic content
Tallium

Full calendar with AI drafts

Car listing portals / Social schedulers / Ads dashboards

Scheduling only, bought separately

Cost as you grow
Tallium

$299/mo per solution, unlimited users

Car listing portals / Social schedulers / Ads dashboards

Per listing, per seat, or per featured slot

Against hiring an agency

A retainer in this category typically runs $2,000 to $5,000/mo for an automotive specialist.

Monthly cost
Tallium

$299/mo per solution, $1,299/mo for all 6

Agency retainer

$2,000 to $5,000/mo, usually on a 3 to 12 month term

Who can log in
Tallium

Unlimited users - your whole team, at no extra cost

Agency retainer

You get an account manager, not the tools

Who owns the accounts
Tallium

You do. Every channel and ad account is yours.

Agency retainer

Often the agency's ad accounts, pages and tooling

If you stop paying
Tallium

Your content, calendar and data stay in your workspace

Agency retainer

Access to their dashboards ends

Promoting a unit that just landed
Tallium

Live the same day

Agency retainer

Next content cycle

Pausing a sold unit's ad
Tallium

Automatic, from the feed

Agency retainer

When someone notices

Why automotive brands choose it

The four reasons this wins the decision.

01

Stock-aware creative and paid budget in one place, which is the single biggest source of wasted automotive spend.

02

Unlimited users covers every salesperson and the aftersales desk without a per-seat conversation.

03

Reputation and paid run together, so a strong review month becomes the proof in next month's creative.

04

Your own ad accounts and audience data - the remarketing pool survives a change of agency.

The solutions that run it

Same seven solutions underneath. What changes for automotive is the targeting, the offer and what counts as a result.

10 Automotive case studies

The work, and the numbers it returned.

See the work

Questions

Does it work for used stock as well as new?

Yes, and used is where the stock-aware feeds earn most - inventory turns over faster and stale ads cost more.

Can we keep using the portals?

Yes. This builds demand you own alongside them.

Other industries

Built for automotive. Priced for anyone.

$299 a month per solution, $1,299 for all 6, 100 AI credits each and unlimited users. Pick what this category actually needs.