B2B, Tech & Logistics

Pipeline, not likes.

B2B marketing is judged on pipeline, by people who will ask which campaign produced which opportunity. Engagement metrics do not survive that meeting. The app runs demand, content and search with attribution that ends where the finance conversation starts.

$299/mo per solution, $1,299/mo for all 6. Unlimited users.

What Tallium brings B2B and tech

The specific advantage in this category, not the generic pitch.

Content for a buying committee

Several people research the same decision from different angles. The SEO and content engine covers the whole question set instead of one keyword.

Be the answer in AI search

AIO structuring so assistants cite you when a buyer asks who does this - increasingly the first research step in technical categories.

Demos and RFQs, attributed

Form, call and chat tracking wired in, so cost per opportunity is a real number rather than an estimate.

Long-cycle nurture that runs itself

Retargeting and content sequences that stay present across a sales cycle measured in quarters.

Pipelinethe only metric that survives the meeting

Against the B2B point tools

Compared with Semrush, HubSpot Marketing, LinkedIn-only agencies.

Keyword and demand research
Tallium

From your own Search Console data

Semrush / HubSpot Marketing / LinkedIn-only agencies

Yes, from a general index

Content published, not just planned
Tallium

Draft, review, one-click publish

Semrush / HubSpot Marketing / LinkedIn-only agencies

Research and planning; writing is on you

Paid across platforms
Tallium

Meta and Google, one definition of a result

Semrush / HubSpot Marketing / LinkedIn-only agencies

Separate, or a single channel

Reputation and reviews
Tallium

Monitoring, sentiment, replies

Semrush / HubSpot Marketing / LinkedIn-only agencies

Not offered

Seats
Tallium

Unlimited

Semrush / HubSpot Marketing / LinkedIn-only agencies

Per seat, and it is the main cost driver at team size

Against hiring an agency

A retainer in this category typically runs $3,000 to $8,000/mo for a B2B specialist.

Monthly cost
Tallium

$299/mo per solution, $1,299/mo for all 6

Agency retainer

$2,000 to $5,000/mo, usually on a 3 to 12 month term

Who can log in
Tallium

Unlimited users - your whole team, at no extra cost

Agency retainer

You get an account manager, not the tools

Who owns the accounts
Tallium

You do. Every channel and ad account is yours.

Agency retainer

Often the agency's ad accounts, pages and tooling

If you stop paying
Tallium

Your content, calendar and data stay in your workspace

Agency retainer

Access to their dashboards ends

Technical accuracy
Tallium

Your experts approve every draft before it publishes

Agency retainer

A generalist writes it, you correct it

Reporting frame
Tallium

Cost per opportunity, live

Agency retainer

A monthly deck of MQLs

Why B2B and tech brands choose it

The four reasons this wins the decision.

01

SEO, AIO and paid in one workspace, which is the whole B2B research funnel rather than the last click in it.

02

Unlimited users, so sales and marketing look at the same numbers instead of arguing about two dashboards.

03

Reporting runs to opportunity, not to MQL theatre.

04

Flat monthly price that a CFO can forecast, with no percentage-of-spend incentive to spend more.

The solutions that run it

Same seven solutions underneath. What changes for B2B and tech is the targeting, the offer and what counts as a result.

10 B2B, Tech & Logistics case studies

The work, and the numbers it returned.

See the work

Questions

Does it integrate with our CRM?

Tracking and attribution are wired to your own analytics and ad accounts. Tallium CRM is a sister product in the suite if you want the pipeline in the same family.

Our category is technical - can AI write it?

It drafts from your own material and your own search demand, and nothing publishes without a person approving it. The AI removes the blank page, not the expert.

Other industries

Built for B2B and tech. Priced for anyone.

$299 a month per solution, $1,299 for all 6, 100 AI credits each and unlimited users. Pick what this category actually needs.