Solution

Run Meta and Google without living in two dashboards.

Connect your ad accounts and manage campaigns, budgets and creative from one place, with cost per result and ROAS reported the same way across both platforms.

$299/mo for this solution. Unlimited users on every plan.

What is included

Ad Accounts, connect Meta and Google
Campaigns, live management, pausing and budget control
Campaign Builder with objectives, audiences and creative
Ads Analytics across platforms, cost per result and ROAS

Why teams run it here

One definition of a result

Ads Manager style goal-based results, so Meta and Google numbers can finally sit in the same row.

Build campaigns without the platform UI

Objectives, audiences and creative in a builder that does not change shape every quarter.

Spend control that is deliberate

Anything that can change spend is gated and confirmed. No accidental budget edits.

Creative from your own catalogue

With the e-commerce module, ad copy is generated from real products.

The difference

Reporting tools tell you the campaign underperformed. This one lets you fix it in the same screen, and the fix is gated so nobody changes spend by accident.

How it works

The data-driven mechanism behind this solution — data in, model, act, measure, then loop. Engineered on evidence, not guesswork.

DATA IN
Conversion data in
  • Pixel + UTMs
  • Purchase / lead events
  • Audience signals
ANALYSE
Model audiences
  • Look-alikes from buyers
  • Segment by intent
  • Creative hypotheses
ACT
Test at scale
  • Systematic A/B creative
  • Budget to winners
  • Meta + Google together
MEASURE
Optimise to ROAS
  • Cost per result
  • ROAS by segment
  • Daily budget shifts
Closed loop. Every result feeds the next decision — the model gets sharper each cycle.

The science, not guesswork

Pixel, UTM and conversion data drive audience modelling and systematic creative testing, with budget shifted to ROAS on a closed feedback loop.

Why this beats a regular agency

A typical agency sets campaigns and forgets them, spending more to earn its percentage.

Against the ads tools

Compared with AdEspresso, Madgicx, Platform dashboards.

Cross-platform management
Tallium

Meta and Google together

AdEspresso / Madgicx / Platform dashboards

Usually Meta-centric, or one platform each

Unified cost per result
Tallium

Yes, one definition across platforms

AdEspresso / Madgicx / Platform dashboards

Per-platform metrics you reconcile yourself

Organic and paid together
Tallium

Same app as social, SEO and reviews

AdEspresso / Madgicx / Platform dashboards

Paid only

Seats
Tallium

Unlimited

AdEspresso / Madgicx / Platform dashboards

Per seat or per ad spend

Entry price
Tallium

$299/mo

AdEspresso / Madgicx / Platform dashboards

Per seat, or a percentage of ad spend

The honest verdict

Platform dashboards are free and they are where the deepest controls live; nobody should pretend otherwise. What they will not do is put Meta and Google results in the same row under one definition of a conversion, or sit next to the organic content and the revenue that decide whether the spend was worth it.

Against hiring an agency for this

A retainer for this discipline typically runs $1,000 to $2,500/mo, or 10 to 20% of spend.

Monthly cost
Tallium

$299/mo flat

Agency retainer

Retainer, or a percentage of spend that grows as you scale

Incentives
Tallium

Flat fee. Spending more costs you nothing extra here.

Agency retainer

A percentage of spend rewards spending more

Visibility
Tallium

Live numbers, your own accounts

Agency retainer

A monthly report

Pausing a bad campaign
Tallium

Now, yourself

Agency retainer

When someone reads the email

The honest verdict

A media agency earns its fee on strategy and on accounts too complex to self-serve. Where it stops making sense is the percentage-of-spend model: it pays the agency more for spending more, which is the one incentive you never want in the room.

Pricing for this solution

One flat price, no tiers. Unlimited users, no per-seat fees.

$299
per month

Everything on this page, billed monthly. Cancel any time.

100
AI credits a month

Included with this solution, and rechargeable if you need more.

Unlimited
users

Invite the whole team. There is no per-seat fee, ever.

Need more than this one? All 6 solutions together are $1,299/mo, a 28% bundle discount, with 600 credits a month. Build Your Growth Plan.

Results

140+
brands grown
4.6×
average ROAS
Unlimited
users, every plan

Aggregate results across brands run on Tallium AI Marketing.

Questions

Do you replace Meta and Google Ads Manager?

For day-to-day building, budgeting and reporting, yes. For the deepest platform-specific settings you will still occasionally go native, and your accounts stay yours so you can.

How is ROAS calculated?

Against the revenue the e-commerce solution already knows about, when you run it - so the number reconciles with your store rather than the platform's own attribution.

Can it stop someone changing spend by accident?

Anything that changes spend is gated and confirmed, which is the failure mode most shared ad accounts eventually hit.

The other solutions

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