Hospitality & Travel

Win the booking back from the aggregator.

Every booking through an aggregator costs you fifteen to twenty-five percent forever. Direct demand is the highest-margin marketing in this business, and it is won with reputation, search presence and content that makes the property look like the obvious choice.

$299/mo per solution, $1,299/mo for all 6. Unlimited users.

What Tallium brings hospitality & travel

The specific advantage in this category, not the generic pitch.

Direct demand, built deliberately

Paid search and social pointed at your own booking engine, with the attribution to show what each channel returned at full margin.

Reputation is your rate card

Review score moves what you can charge. Monitoring, review requests and drafted replies across the sites guests actually read.

Seasonal planning that holds

Shoulder season, peak and events planned as one calendar with budget that moves between them.

Content from the property itself

Rooms, restaurants and experiences turned into a publishing schedule rather than an annual photoshoot nobody uses.

Direct sharethe number this whole category is about

Against aggregators and hospitality point tools

Compared with OTAs, Review platforms, Channel managers.

Commission
Tallium

None - $299/mo flat

OTAs / Review platforms / Channel managers

15 to 25% of every booking

Who owns the guest
Tallium

You do

OTAs / Review platforms / Channel managers

The aggregator

Reputation management
Tallium

Monitoring, requests, replies, sentiment

OTAs / Review platforms / Channel managers

Review platforms do this; OTAs show the score

Paid demand for direct
Tallium

Meta and Google, pointed at your booking engine

OTAs / Review platforms / Channel managers

Paid placement inside their marketplace

Content production
Tallium

AI drafts on brand, scheduled per channel

OTAs / Review platforms / Channel managers

Not offered

Against hiring an agency

A retainer in this category typically runs $2,500 to $6,000/mo for a hospitality specialist.

Monthly cost
Tallium

$299/mo per solution, $1,299/mo for all 6

Agency retainer

$2,000 to $5,000/mo, usually on a 3 to 12 month term

Who can log in
Tallium

Unlimited users - your whole team, at no extra cost

Agency retainer

You get an account manager, not the tools

Who owns the accounts
Tallium

You do. Every channel and ad account is yours.

Agency retainer

Often the agency's ad accounts, pages and tooling

If you stop paying
Tallium

Your content, calendar and data stay in your workspace

Agency retainer

Access to their dashboards ends

Responding to a review
Tallium

Same day, drafted for you

Agency retainer

Batched, often weekly

Moving budget mid-season
Tallium

You do it, immediately

Agency retainer

A change request and a call

Why hospitality & travel brands choose it

The four reasons this wins the decision.

01

Reputation and paid demand in the same workspace - the two levers that move direct bookings, usually bought as two separate contracts.

02

You own the audience and the remarketing data, so the guest who looked and did not book is yours to reach again.

03

Unlimited users covers front office, F&B and the group marketing team at one price.

04

Reporting runs to revenue, so direct-vs-aggregator margin is visible instead of assumed.

The solutions that run it

Same seven solutions underneath. What changes for hospitality & travel is the targeting, the offer and what counts as a result.

10 Hospitality & Travel case studies

The work, and the numbers it returned.

See the work

Questions

Will this replace our OTA business?

No, and it should not try. It grows the direct share alongside it, which is where the margin is.

Does it handle several properties?

Yes - multiple properties in one workspace, with per-property reporting and unlimited users.

Other industries

Built for hospitality & travel. Priced for anyone.

$299 a month per solution, $1,299 for all 6, 100 AI credits each and unlimited users. Pick what this category actually needs.